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Music ReviewsMusic VideosNewsPop Culture

Watch Raye, Amma and Absolutely put smiles on random faces in ‘Joy’

By Richardine Bartee
September 13, 2026 1 Min Read

It’s giving Moliy and Mellissa—also musical sisters of Ghanaian descent.

The Keen sisters posing together at night, with the center woman holding bright bouquets of sunflowers
Instagram

British music star Raye takes to the London streets to make everyday people smile in the moment. Linking social media and self-absorption as the new norm, it was a breath of fresh air to see the purpose of this moment. Happily, the 4X GRAMMY nominee doesn’t do it alone. The ‘Where Is My Husband!’ singer takes her blood sisters/fellow singers, Amma and Absolutely, along for the ride, literally.

The talented women gifted 372 flowers to strangers on camera. As the footage rolls, their enchanting vocals, emitting what feels like a sung prayer, play against a backdrop of joyful civilians. Watch the official music video for the high-vibrational track below. It is in an eighties home-video style.


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Richardine Bartee

Her unprejudiced love for people, the arts, and business has taken her this far. Join Richardine on her journey as she writes history into existence, one article at a time. Richardine is a member of the Recording Academy/GRAMMYs, and a GRAMMY U Mentor. Call or email her to discuss your marketing/publicity or consulting needs.

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