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Nas becomes co-owner of Escobar Cigars

Photo: Instagram

Nas has expanded his business portfolio with yet another enterprise.

Photo: Instagram

After investing in the three-year-old company, Nas was introduced as the new co-owner of Escobar Cigars on Wednesday, August 25, 2021. He will be consulting on marketing for the brand’s revamped e-commerce operations and packaging as part of his new role.

In an official statement, Nas said: “When the team at Escobar Cigars initially approached me, I was immediately drawn to the brand by the exceptional quality of their product. This partnership with Escobar has been almost two years in the making and I am honored to be an equity partner with them. I am looking forward to growing this brand and to giving back to the local communities in Nicaragua where our tobacco is grown, aged, and hand-rolled into a premium cigar.”

Escobar Cigars’ product is described as “a hand-crafted cigar that is a blend of three vintage sun-grown and aged Habano tobaccos grown specifically in the rich volcanic soil of Nicaragua. These flavors are blended to provide the complexity of the Escobar Cigar, thanks to the fermentation and aging process that only Puros Privados offers from generations of skilled Cuban cigar makers.”

 

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Written by Ralph Okobz

I'm GRUNGECAKE’s Global Music Editor. Connect with me on Instagram and Twitter.