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South Korea’s hottest girl group BLACKPINK reaches milestone with ‘SQUARE UP’

Photo: Courtesy of the label; YG Entertainment

This week in a press release, YG Entertainment announced the return of South Korea’s hottest girl group, BLACKPINK. The group is in the final stages of recording a new studio album. It promises “a continuous large-scale project which will extend through the second half of the year.”

A lot of BLACKPINK-esque music has been prepared over a long period of time. On top of new music and large-scale projects, BLACKPINK will also go on the largest world tour in the history of a K-pop girl group by the end of the year to expand their rapport with fans worldwide, YG Entertainment said in the statement.

The Chart Data account on Twitter shared that all songs from ‘SQUARE UP’ on the group’s Spotify have crossed 100 million streams. Before the coming of their first full album, ‘THE ALBUM’ in 2020, BLACKPINK gained steady popularity with their pre-release single ‘How You Like That’ and their special collaboration with Selena Gomez—’Ice Cream’.

Despite the restrictions due to the COVID-19 pandemic, BLACKPINK drew a record-breaking explosive response from global fans with only their music. ‘THE ALBUM’, which catapulted to #2 on both the US Billboard 200 and UK Official Chart, also featured standout track ‘Lovesick Girls’, which sold over 1.4 million copies worldwide, making BLACKPINK the first K-pop girl group to sell over a million units.

Written by Richardine Bartee

Her unprejudiced love for people, the arts, and business have taken her this far. Join Richardine on her journey as she writes history into existence, one article at a time. Richardine is a member of the Recording Academy/GRAMMYs, and a GRAMMY U Mentor. She is the North American Press Agent and US Business Manager for Oxlade; Follow her on Instagram and Twitter.

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