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New platform Pressful looks to innovate journalism with virtual press releases

Photo: Courtesy of Pressful

Creativity is at its peak in the current day and age. The various tech industries are looking to make pretty much everything virtual, and the latest industry to do so is journalism. Pressful is a new platform created by Sky Palmer and Mich Vital, that looks to ‘…break traditional norms of making press releases go viral with a new approach that creates ‘video press releases’ for users’. Users are able to have interviews with professional journalists and those interviews are sent out to over 450 news agencies such as CNN, MSNBC, and Forbes. For a small fee, companies can not only send out their video press releases but also view the analytics and track the effectiveness of the release. Check Pressful out via this link.


Written by Jasmine Joseph

I am obsessed with music, so I write about it!