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Are you searching for the most prominent Afrobeats promoter in the US to market your new music release? Look no further. New York City-based Recording Academy member/GRUNGECAKE CEO, African music ambassador Richardine Bartee has been at the forefront of the rapidly growing genre in the US for a decade and has worked with the industry’s top acts during tour runs, new music releases, album campaigns, and more. Some people she’s worked with include, but are not limited to, 1da Banton, Cheque, CKay, D-Black, Fireboy DML, Eddy Kenzo, Kid AlpHa, KiDi, Lamboginny, Laycon, Loui, Moelogo, Oxlade, Peruzzi, Ria Sean, S3fa, Sarkodie, Shatta Wale, Vudumane, Wande Coal, and more. Get heard/seen in North American territories today.


We hire our network of graphic designers, photographers, videographers, video editors, and wardrobe stylists to take your brand to the next level with high-quality and competitive design, fashion/style, photography, and cinematography.

Concierge Services

Our services include (travel fees excluded):

    Hotel bookings.
    Booking tickets.
    Making restaurant reservations.
    Personal shopping.
    Transportation engagements.
    Delivery management.
    Lifestyle management.
    Vacation planning.


We write and edit biographies, press releases, and other miscellaneous text.

Public Relations/Campaign Management

Our starter three-month campaigns include:

    Press release creation.
    Distribution to our network.
    Editorial pitching.
    Radio pitching and scheduling.

Our three to six-month plus campaigns include:

    Press release creation.
    Distribution to our network.
    Editorial pitching.
    Radio pitching and scheduling.
    Television pitching.
    Media training.
    Award show/red carpet access.
    Traditional press run.
    Event sponsorships/partnerships.
    DJ pool.
    Digital billboard campaign.

Social Media Consulting/Lifestyle Content Creation

We advise each client how to manage their social media profiles to be competitive and compelling with lifestyle content ideas and other unique strategies. We also plan and schedule monthly content with our clients. If the client wants us to travel, create and coordinate the content, it is also available as a service.

TikTok/Synch Licensing

Most of our influencers have a million followers across social media and have successfully made viral moments for our clientele, multiple record labels, and global brands. Our synch licensing opportunities are only for clients with long-term commitments from six months to a year.

YouTube Advertisement

We create and moderate our clients’ YouTube Advertising campaigns without signing into the account.

Founder’s Portfolio

Download the founder’s portfolio

Founder’s Bio: About Richardine Bartee

Richardine Bartee is a New York City-based designer, writer and publicist. She grew up in the digital frontier where false promises of exposure and unpaid internships lead you to the land of nowhere. Emerging from MySpace to blogging to creatively directing the budding landscape is how she became the content alchemist. This multi-layered vision for artists is what led her to create GRUNGECAKE, a magazine for indie artists. Having a platform like GRUNGECAKE allows Richardine to be in touch with the emerging sound and with journalists, designers, and filmmakers. This tight-knit group keeps her tied to her roots. With 3 million views a month, GC continues to bring obscure artists into the mainstream. The platform also works with your favourite labels to break major acts to audiophiles alike.

Rich’s innate tenacity has forged relationships with brands like New Balance, Google, and The Big Three major record labels: Sony BMG, Universal Music Group, and Warner Music Group. As a publicist, her synergetic work ethic moves mountains. She commits so much of herself to projects that it forces musicians to believe in themselves. An agent for transformation, Richardine, meets artists where they’re at and gently pulls them to their potential. She has a penchant for finding the story and hero, in each soul, she touches. This type of nurturing and mentoring cannot be swayed or bought; it must be felt.

Known to leverage her access for others, most recently, Richardine utilized her relationship with the Recording Academy to secure content by Laycon, Oxlade, and others for The stage has since evolved from the Lower Eastside to Lagos. This mission to bridge the gap between the Americas, Africa, and other continents has been covered by The Guardian and Vanguard. Her cultural activism has led her to spearhead campaigns for Davido’s ‘A Good Time’ tour and just recently becoming Head of Publicity for Ghanaian superstar D-Black in the US. Raw and unshaken, Richardine continues to blaze a path for others to follow. We mere mortals are just catching up with her vision.

In February 2022, Richardine Bartee was awarded BEFFTA’s Woman of the Year Award to recognise her endless efforts to help musicians across the globe evolve.


  • Her unprejudiced love for people, the arts, and business have taken her this far. Join Richardine on her journey as she writes history into existence, one article at a time. Richardine is a member of the Recording Academy/GRAMMYs, and a GRAMMY U Mentor. She is the North American Press Agent and US Business Manager for Oxlade and contributes to; Director of Content for Duke Concept; Follow her on Instagram and Twitter.