Carol’s Daughter announces official hair sponsorship of tennis sensation Coco Gauff

Carol’s Daughter, a pioneer in the natural hair care space, is thrilled to announce a multi-year partnership with tennis prodigy Coco Gauff. In a move to uplift Black beauty for a powerful new generation, Carol’s Daughter proudly stands as the first beauty brand to join Coco’s portfolio.

“I’m delighted to announce my partnership with Carol’s Daughter,” expressed Coco Gauff. “Their knowledge of natural hair care is unmatched, and I couldn’t be prouder to align with a brand that shares my values. I’m excited to help continue their mission of empowering millions of women and little girls to embrace their curls and coils with pride and authenticity.”

Coco Gauff, a rising star in the world of tennis, has captivated audiences worldwide with her remarkable talent and unwavering commitment to authenticity. At just twenty-years old, Coco has already made a significant impact on the sport, notably winning the US Open in 2023.

Whilst competing at the highest level, Coco can be seen sporting protective styles or letting her curls and coils flow freely, Coco is a mirror of a generation that was never afraid to embrace and celebrate their hair texture. Her experimentation with hairstyles reflects her confidence and willingness to challenge traditional beauty standards, inspiring others to do the same. Her poise, strength and unique style have set her apart, making her a role model for aspiring athletes everywhere.

“The power of seeing someone like Coco in the world of tennis, for me, is a testament to the work that has been done before her”, stated Lisa Price, founder of Carol’s Daughter. “While the representation of individuals who resemble us in this sport may be limited, their impact remains pivotal. It breathes life into the timeless adage: ‘If you can see it, you can be it.’ This is what makes this collaboration so special to me. When I started Carol’s Daughter, there was no blueprint for Black hair care brands, but now, 30 years later, the door is open, offering countless options for our hair, our confidence, and our empowerment. In Coco, we celebrate the strength, beauty, and authenticity of all the generations to come.”