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Liberian personal care company Shea Moisture’s new campaign celebrates the diversity of Black women

Shea Moisture is a known brand that caters to the hair care needs of Black women, with products that range from moistures, conditioner, and sprays. This celebration is influenced by the inspiration of Black beauty, and the shared history of strength and resilience that has been passed down from generation to generation.

The commercial opens with a monologue praising, appreciating and thanking all Black women who are the heartbeat of the community. The art seen in the video is by Monica Ahanonu, Rachelle Baker, Bisa Butler, Alexis Eke, Linda Mawala, and Reyna Noriega. The color scheme of the video is vibrant with different colors and textures of Black women, and a timeline of Black women through the centuries.

The ad is beautifully put together and showcases the history, grace and versatility of Black women, and the proceeds help invest in the dreams of a Black women entrepreneurs. Watch the below.


Written by Tamari Perrineau