in ,

Watch soulful superpowers at work in Suzi Analogue & Swarvy’s “I Must Be”

http://grungecake.com/wp-content/uploads/2015/02/swarvy-suzi-analogue-never-normal-records-grungecake-thumbnail.jpg

The newest visual “I Must Be” from Suzi Analogue + Swarvy’s Love Affairz V.1 project just dropped on Hypetrak. The soulful, but hard-hitting sounds of the tune float along while the visual, directed by JTVizion, delivers a retrofuturistic VHS footage aesthetic. With the entire project released on both cassette, and iTunes, Suzi sheds light on why tapes are so inspirational to music culture:

swarvy-suzi-analogue-never-normal-records-grungecake-thumbnail

The tapes in “I Must Be” represent how I fell in love with music – on cassette. Tapes were the reason I would go to the mall on Saturdays as a kid – to get the newest single from Total, or SWV or Wu Tang. They are a very special format of music because they are the first portable handheld music that was around. Tapes gave everyone a chance to personalize their listening experience… so even though music is released digitally now, we still call projects mix tapes because of their impact. This is why cassettes are making a comeback in 2014-15, because it’s the format that represents individuality.

Both Swarvy and Suzi Analogue are creating music in their own worlds. Read more about how their project came to exist in a new interview with Never Normal, and stay tuned.


GrungeCake

Written by GRUNGECAKE

All posts written under this username are created by entertainment publicists, staff writers and authors, interns and guest contributors, and edited by Richardine Bartee.

Song of the Day: “Us” by Lil Reese

Next Up: Michael Uzowuru