The Bay Area’s 100s is bringing West Coast Rap back to the future. His new release, IVRY, is a glimpse into a melodic new chapter for the Berkeley artist, taking classic mack vibes to chic new heights. From the smoothed out “Ten Freaky Hoes” and the Rick James-worthy “Different Type Of Love” to the ice cold flows of “Inglish Outro” and “Thru My Veins,” 100s spits X-rated bedtime stories worthy of classic Too $hort, but with a modern attitude, approach, and peerless sense of style all his own. IVRY is a seductive experience, an “abstract world and storyline” as 100s himself puts it, a reintroduction to an artist listeners first met as a teenager on the acclaimed Ice Cold Perm, who has grown into a genre navigating master of ceremonies beyond his time.
Just like Danny Brown’s acclaimed XXX and Run The Jewels’ self-titled debut, IVRY is another album-quality free release from Fool’s Gold. Download it now and get familiar with your new favorite record before checking 100s all next week at SXSW, including shows at The FADER Fort with Chromeo on Thursday, 3/13 and the official Fool’s Gold Showcase on Friday 3/14 at Empire Garage.
100S SXSW Performances:
Thursday, March 13 – Fader Fort – 1:30PM
Thursday, March 13 – Mishka/Vibes Event @ Haven Lounge – 4:15PM
Thursday, March 13 – A$AP/House of Vans Show @ Mohawk – TBD EVENING
Friday, March 14 – Fool’s Gold @ Empire – 12:30AM
Saturday, March 15 – Live Nation Up Next ’14 @ Annex – TBD AFTERNOON
Saturday, March 15 – Rocksmith @ Haven Lounge – 10:35PM
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