Richardine Bartee
The video for ‘Touch’ is cinematic and moody. Alex explains, ‘Touch’ is about being alone in your own head and in a big city. It’s a deeply personal song filled with angst and self-reflection. I wanted to create a video that conveyed those things in an edgy, urban environment like Brooklyn and New York City.
It’s every day that I find myself telling artists to deliver their vocals in a believable theatric way, so they’ll catch the attention of new audiences. When artists listen and apply what works, they win. I am uncertain of who is in her corner, but they are doing well, in coaching the seventeen-year-old artist. Everything from how she showcases her vocal range to how she utilises her body language to tell a story. All of it is wondrous. Without further ado, check out the official video for Alex McArtor’s new record, ‘Touch’. The track comes from her EP entitled, ‘Spoken Word’.
