Usher becomes the new face of Kim Kardashian’s SKIMS
The company confirmed the following in a post to the official SKIMS account on X.
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Today, SKIMS announced some great news! The global R&B superstar Usher will not only appear in promotional campaign, the singer-songwriter and performer will share an exclusive download of his forthcoming album ‘Coming Home’—as well as a bonus track called ‘Naked’—on the company’s website on February 9, 2024.
“When I was asked to partner with SKIMS Mens, I was so humbled,” Usher said in a statement. “Kim’s been a longtime friend of mine who’s always been so supportive of my work, so the opportunity to collaborate together on a campaign that supports both of our highly anticipated launches made total sense. Launching this campaign ahead of multiple career milestones feels like a full circle moment”, he shared about the opportunity.
The collection comes out February 12 at 9 AM PST/12 PM EST, covering sizes XS to 5X.
