Ben & Jerry’s co-founder launches ‘Peace for Palestine’ ice cream after Unilever blocks flavour
In his view, the activation of the watermelon sorbet through Ben’s Best is a way to reset the mission that was sidelined.
Read MoreBen & Jerry’s founder Jerry Greenfield quits, says company’s activism has been silenced under Unilever
The conflict raises complex questions about what happens when socially driven brand values enter tension with corporate ownership.
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