Ben & Jerryâs co-founder launches âPeace for Palestineâ ice cream after Unilever blocks flavour
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In his view, the activation of the watermelon sorbet through Benâs Best is a way to reset the mission that was sidelined.
Read MoreBen & Jerryâs founder Jerry Greenfield quits, says company’s activism has been silenced under Unilever
The conflict raises complex questions about what happens when socially driven brand values enter tension with corporate ownership.
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