Rick Owens, the avant-garde fashion legend known for architectural silhouettes, brutalist luxury, and unorthodox runway presentations, has shaken the culture once more—this time by launching a foot-focused OnlyFans account.
Yes, you read that right.
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In classic Owens form, the announcement wasn’t made via press release or staged Instagram post. Instead, the revelation came via a cryptic story and later confirmed through a sensual, high-contrast teaser featuring his own feet—adorned in his iconic Geobasket sneakers and later, completely bare—resting on what looked like a marble plinth.
The subscription-based platform, more often associated with adult content creators, now has a new icon in its midst. But this isn’t just a stunt. Owens has long blurred the lines between fetish, fashion, and performance art. For decades, his work has walked the tightrope between sacred and profane. Now, with this digital pivot, he brings his creative legacy—boots, bondage, and all—into a new arena: personal content as couture.
According to insiders, the account will feature weekly “foot studies”—videos and images exploring texture, tension, vulnerability, and ritual. Some clips will include behind-the-scenes moments from his atelier in Concordia, Italy, and ASMR-style narration from Owens himself. Subscribers can also expect collaborative drops with muses and muscled models that align with his aesthetic—dark, sensual, and raw.
The reactions? Polarised, naturally. Some call it a “genius form of high fashion monetisation”, whilst others label it “performance art gone rogue”. But one thing’s for sure—Owens, 62, is still three steps ahead. In a world obsessed with authenticity and access, Rick Owens just turned his toes into a talking point—and maybe, the next luxury item. Only Rick could make a foot account feel like a runway show. And like that, the King of Goth Glam has stomped into the creator economy.
