Nicki Minaj announces first snack with Rap Snacks: Barbie-Que Honey Truffle

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This week, Rap Snacks announced the coming of Nicki Minaj‘s chips.

Rap Snacks CEO James Lindsay told PEOPLE.com in an exclusive, “Nicki Minaj is unquestionably one of the most disruptive forces in the history of rap. You’re talking about a woman who rewrote the rules of hip hop culture and happens to be a phenomenal entrepreneur, as well. It just makes sense that as a brand disrupting the snack industry, we align to push the bar even further. This is the beginning of a legendary partnership.”

I don’t recall Nicki Minaj mentioning the collaboration during her set at the four-day festival, but the snacks were backstage in the media room.

The chips, cheekily called “Babie-Que Honey Truffle”, will be a barbecue flavour, and they are meant to come out soon in stores, likely at Walmart or Sam’s Club, where it is already available. There’s no date. Here’s a look at the bag and the commercial.

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