LVMH and Rihanna change focus, pause production on Fenty fashion house

Photo: Business of Fashion

In a report today by Business of Fashion, LVMH announced that it will close Rihanna’s Fenty fashion house. Stating that “the ready-to-wear label’s high-end prices weren’t a match for Rihanna’s broad fan base.” Instead, the larger-than-life fashion brand will continue to invest in her “hit lingerie line”. Read the full report on the Business of Fashion website via this link.

Written by Richardine Bartee

Her unprejudiced love for people, the arts, and business have taken her this far. Join Richardine on her journey as she writes history into existence, one article at a time. Richardine is a member of the Recording Academy/GRAMMYs, and a GRAMMY U Mentor. She is the North American Press Agent and US Business Manager for Oxlade; Follow her on Instagram and Twitter.

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