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MusicNews

LVMH and Rihanna change focus, pause production on Fenty fashion house

By Richardine Bartee
February 10, 2021 1 Min Read
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In a report today by Business of Fashion, LVMH announced that it will close Rihanna’s Fenty fashion house. Stating that “the ready-to-wear label’s high-end prices weren’t a match for Rihanna’s broad fan base.” Instead, the larger-than-life fashion brand will continue to invest in her “hit lingerie line”. Read the full report on the Business of Fashion website via this link.


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Richardine Bartee

Her unprejudiced love for people, the arts, and business has taken her this far. Join Richardine on her journey as she writes history into existence, one article at a time. Richardine is a member of the Recording Academy/GRAMMYs, and a GRAMMY U Mentor. Call or email her to discuss your marketing/publicity or consulting needs.

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