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Interscope Geffen A&M announces official sponsorship of Dyckman Basketball playoff contender team, Ave Life

Photo: Instagram

Today, Interscope Geffen A&M is proud to announce the official sponsorship of Dyckman basketball contender, Ave Life. From July 5 through August 19, the influential label will be the first to ever partner with and sponsor a participating team. Dyckman Basketball is a notable Summer Tournament for NBA & NCAA-level players which consists of a league of twelve teams with two 8-team divisions. The tournament dates back to 1990 and has since expanded to become one of the most highly-anticipated events within the New York tri-state area.

Throughout the six-week schedule, IGA will also be hosting activations, ticket and merch giveaways, surprise visits from your favorite athletes and artists across the IGA roster, exciting performances, and more.

Of the partnership, Naya Stevens, News Director of Dyckman Basketball shares “At the intersection of Hip-Hop & Basketball—Dyckman Basketball & Interscope Geffen A&M teaming up might be one of the most influential moments of summer 2022. We look forward to an amazing Summer with the label.”

The first game kicked off yesterday, July 8 at Dyckman Courts at Monsignor Kett playground located at 204th Street and Nagle Ave in Upper Manhattan. Learn more via this link.


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