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Korean boy band BTS’ ‘Butter’ breaks YouTube record for 24 hours views

Korean boyband BTS have broken the record for most YouTube views in the first twenty-four hours of release with their new single, ‘Butter’. The single hit 113 million views by midnight ET, according to the streaming platform’s public views counter.

Photo: Instagram

The group had set the previous record with their 2020 smash hit “Dynamite.” The video racked up 101.1 million in its first twenty-four hours, according to official YouTube figures, though its public views counter marked 98.3 million. BTS’ ‘Butter’ set a new all-time record for the biggest YouTube music video premiere with more than 3.9 million concurrent viewers, and hit No. 1 on the U.S. iTunes chart within just two hours of its debut.“Butter” was released on YouTube on May 21, at 12AM ET.

Watch and listen to ‘Butter’.

 

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