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DiscoverMusic VideosNews

Korean boy band BTS’ ‘Butter’ breaks YouTube record for 24 hours views

By Richardine Bartee
May 22, 2021 1 Min Read
0
Rock & Roll Hall of Fame 2026 inductees
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Korean boyband BTS have broken the record for most YouTube views in the first twenty-four hours of release with their new single, ‘Butter’. The single hit 113 million views by midnight ET, according to the streaming platform’s public views counter.

Photo: Instagram

The group had set the previous record with their 2020 smash hit ‘Dynamite’. The video racked up 101.1 million in its first twenty-four hours, according to official YouTube figures, though its public view counter marked 98.3 million. BTS’ ‘Butter’ set a new all-time record for the biggest YouTube music video premiere with more than 3.9 million concurrent viewers, and hit #1 on the US. iTunes chart within just two hours of its debut.’Butter’ was released on YouTube on May 21, at 12 AM EST. Watch and listen to ‘Butter’.

[youtube=https://www.youtube.com/watch?v=WMweEpGlu_U&h=315]


Rock & Roll Hall of Fame 2026 inductees

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BTSButter
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Richardine Bartee

Her unprejudiced love for people, the arts, and business has taken her this far. Join Richardine on her journey as she writes history into existence, one article at a time. Richardine is a member of the Recording Academy/GRAMMYs, and a GRAMMY U Mentor. Call or email her to discuss your marketing/publicity or consulting needs.

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