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Mia Khalifa, media personality and entrepreneur, is once again turning heads — not for scandal, but for sparkle. Her brand, Sheytan, co‑founded with creative partner Sara Burn, has just unveiled its latest collection of luxury body chains, officially named BODYCHAIN’D. Khalifa took to Instagram earlier this week to showcase two stunning new designs: The Cushion Crystal Waist Chain and the Marquise Crystal Waist Chain, each priced at approximately $160. Both pieces are handcrafted in Florence, Italy, using 18‑carat gold vermeil and faceted Italian crystals that promise to be water—and sweat‑proof—branding them boldly “Swim proof, Sweat proof, F** proof”.
Accompanied by a sultry series of photos and videos, Khalifa modeled the cushion‑cut chain herself and captioned the reveal with pride, noting its Italian craftsmanship. The post has since exploded online, amassing over 750,000 likes, 8,000 comments, and 175,000 shares—a viral reaction that only underscores her marketing savvy and fanbase engagement. Though many know her from her brief stint in adult entertainment more than a decade ago, Khalifa has been rebranding herself as a fashion-forward tastemaker. Sheytan — Arabic for “devil”—channels this shift. The brand is framed not only as jewelry, but a “universe”: A platform for feminine power, self‑charged expression, and collaboration.
The BODYCHAIN’D launch reflects Sheytan’s ethos of artistry over fast fashion. Pieces are made in small, mostly women‑owned ateliers in Florence and the United Kingdom, each step intentionally handcrafted. The brand takes special pride in transparency “We know the human hands who are touching each product”, reads its manifesto.
In a world quick to judge her past, Khalifa is leaning into a future where confidence shines loudest—even around the waist.
