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The singer-turned-entrepreneur reveals how Rocket Carwash has become one of his most lucrative investments outside of music.
Jason Derulo is proving that his business instincts may be just as sharp as his chart-topping songwriting. The singer recently revealed that his stake in Rocket Carwash, a subscription-based car wash franchise, is now valued at around $2 billion.
Speaking at the 2026 American Music Awards, Derulo shared that the venture has become one of his most successful investments, generating significant returns alongside his music career. Rocket Carwash operates on a membership model, allowing customers unlimited washes for a monthly fee, a structure that has fuelled rapid expansion across multiple United States states.
Derulo has previously described the business as “unsexy but powerful”, highlighting how recurring revenue models can quietly outperform flashier industries. The valuation underscores a broader trend of entertainers diversifying into scalable consumer services, with Derulo now firmly positioned as both a pop star and a rising business mogul.
