North Carolina rapper J. Cole has released the visual for the stand-out track, ‘Applying Pressure’, off his chart-topping album ‘The Off-Season’.
Before the release of ‘The Off-Season’, J. Cole dropped a documentary explaining the the album’s concept and how it came about. All twelve songs on the album made it to the top 40 of Billboard’s Hot 100 this week. The video for ‘Applying Pressure’ was directed by Scott Lazer. New York’s Dave East also makes a special guest appearance in the clip.
Watch ‘Applying Pressure’ below.