David Beckham to promote Alibaba’s AliExpress for more global sales, launching campaign during UEFA tournament

The goal? Apparently, “to sell cheap made-in-China goods to the world.”

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On Monday, May 27, Reuters reported that Chinese tip-top retailer Ali Baba struck a deal with David Beckham to attract more global sales for its AliExpress component. The former England soccer captain will be a brand ambassador to compete aggressively against Temu. Reportedly, an advertisement campaign featuring Beckham will go live simultaneously with the UEFA tournament and encourage consumers.

Written by Richardine Bartee

Her unprejudiced love for people, the arts, and business have taken her this far. Join Richardine on her journey as she writes history into existence, one article at a time. Richardine is a member of the Recording Academy/GRAMMYs, and a GRAMMY U Mentor. She is the North American Press Agent and US Business Manager for Oxlade; Follow her on Instagram and Twitter.

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