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Watch Bella Shmurda’s video for thought-provoking track ‘World’

It is short but impactful.

As explained nearly two weeks ago, Bella Shmurda had a lot on his mind when he wrote the thought-provoking track ‘World’. Yesterday, Nigeria’s breakout star released the official music video, and it shows some of the violence, tricks and injustices sang about in the lyrics. Watch the video shot and directed by Aje Filmworks below. It has subtitles in French.


Written by Richardine Bartee

Her unprejudiced love for people, the arts, and business have taken her this far. Join Richardine on her journey as she writes history into existence, one article at a time. Richardine is a member of the Recording Academy/GRAMMYs, and a GRAMMY U Mentor. She is the Director of Content for Duke Concept; Bartee is an Entertainment Creator for Google Web Stories. Follow her on Instagram and Twitter.