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Watch Tory Lanez’s crime drama-inspired visual for ‘It Doesn’t Matter’

By Richardine Bartee
August 13, 2022 1 Min Read
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Rock & Roll Hall of Fame 2026 inductees
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Friday, modern R&B star Tory Lanez released the official video for his new record, ‘It Doesn’t Matter’. As the two fly down the highway in a high-speed chase after robbing someone very important, they make a clean getaway. Within the lines of the song, he sings about loving his partner-in-crime regardless of other people’s perceptions and her returning the unconditional love. Next, the couple enjoys each other’s company on a boat far from everyone, including the police. Watch the crime television-inspired visual directed by Sam Dave below. It is currently #31 on YouTube’s Trending Chart.

[youtube=https://www.youtube.com/watch?v=u0YiOADLNls&h=315]

Rock & Roll Hall of Fame 2026 inductees

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Richardine Bartee

Her unprejudiced love for people, the arts, and business has taken her this far. Join Richardine on her journey as she writes history into existence, one article at a time. Richardine is a member of the Recording Academy/GRAMMYs, and a GRAMMY U Mentor. Call or email her to discuss your marketing/publicity or consulting needs.

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