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Yesterday, TikTok announces a new partnership deal with Tomorrowland (seventeen million followers), the world-famous Electronic Dance music festival, to deliver unprecedented digital festival experiences for global music fans. The new wide-ranging, year-long partnership will see TikTok serve as Tomorrowland’s Official Content Partner, offering 24/7 festival live streams, behind-the-scenes access, artist and creator collaborations, and interactive fan experiences that will bring music fans closer to the heart of the festival than ever before.
Tomorrowland 2025, taking place over two weekends in July in Boom, Belgium, will feature a curated lineup of world-renowned DJs, visionary stage designs, and immersive storytelling. Through TikTok, users worldwide will be able to explore the magic of the festival with LIVE streams of headline acts, creator-led content, and a dedicated #Tomorrowland in-app hub which will act as a one-stop experience for fans all over the world to experience the festival for themselves. Additionally, CapCut and Tomorrowland will launch an official template for all users to spread the magic even further online.
SoundOn, TikTok’s music distribution and promotion service, is partnering with Tomorrowland’s label Tomorrowland Music to host a songwriting camp ahead of the festival. Artists from both labels will collaborate, write and release original music to soundtrack the activities happening on and off the TikTok platform during both weekends. The songs will be performed live onstage at Tomorrowland, and released and distributed by SoundOn.
A global phenomenon, #Tomorrowland is already hugely popular with the TikTok community. Posts using the #Tomorrowland hashtag have now been viewed over ten billion times—with creators using it as a chance to showcase their favourite #Festival content and performances from the two high energy weekends in Belgium—and TikTok’s Tomorrowland 2023 festival livestream was viewed by a record-breaking sixteen million people. The year-long partnership will also see TikTok exploring further opportunities with Tomorrowland’s slate of live music properties, which include Unity at Sphere, Tomorrowland Brasil, Tomorrowland Winter, and many more.
