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International music giants Shatta Wale and Skillibeng join forces for ‘Blow Up’

Thank you to Shatta Foundation for sending the image of the billboard in Downtown Toronto.

Photo: Courtesy of the artists

Today, international superstars Shatta Wale and Skillibeng released the highly-anticipated track ‘Blow Up’. The moment is huge for the Dancehall culture, building a firm bridge between Africa’s and Jamaica’s leading artists. To further show how large it is, the Dancehall artists have scored a billboard in Toronto’s famous Eaton Centre. To secure an advertisement in Downtown Toronto is no easy feat, and to land one from Spotify is even more challenging. I’d know, so it is terrific to see it. Stream the Gold Up, Kim’s Media House & Eastsyde Records production below.

Editor’s Note (March 19, 2021, 6:55 PM EST):Updated (6:54): Unfortunately, this does not appear to be an actual billboard.

Written by Richardine Bartee

Her unprejudiced love for people, the arts, and business have taken her this far. Join Richardine on her journey as she writes history into existence, one article at a time. Richardine is a member of the Recording Academy/GRAMMYs, and a GRAMMY U Mentor. She is the Director of Content for Duke Concept; Bartee is an Entertainment Creator for Google Web Stories. Follow her on Instagram and Twitter.