Skip to content
GRUNGECAKE.com GRUNGECAKE logo GRUNGECAKE.com

Global media brand for music, art & real stories

GRUNGECAKE.com GRUNGECAKE logo GRUNGECAKE.com

Global media brand for music, art & real stories

  • Home
  • News
  • Music
  • Interviews
  • Advertise
  • Distribution
  • Archive
  • Shop
  • Radio
  • Home
  • News
  • Music
  • Interviews
  • Advertise
  • Distribution
  • Archive
  • Shop
  • Radio
GRUNGECAKE.com GRUNGECAKE logo GRUNGECAKE.com

Global media brand for music, art & real stories

GRUNGECAKE.com GRUNGECAKE logo GRUNGECAKE.com

Global media brand for music, art & real stories

  • Home
  • News
  • Music
  • Interviews
  • Advertise
  • Distribution
  • Archive
  • Shop
  • Radio
  • Home
  • News
  • Music
  • Interviews
  • Advertise
  • Distribution
  • Archive
  • Shop
  • Radio
Music VideosNews

Nigerian spoken word artist Obongjayar makes crowd scatter in ‘Sugar’: Watch

By Richardine Bartee
September 21, 2022 1 Min Read
1
Rock & Roll Hall of Fame 2026 inductees
Getting your Trinity Audio player ready...
Photo: Instagram

Last week, London-based Nigerian spoken word artist Obongjayar released the abstract visual for his interesting track ‘Sugar’. From his dingy dressing room, he readies for his performance and the stage manager enters the room to let him know how much time he has left. Next, the seemingly nervous artist blows air towards the mirror and heads over to the stage with a big coat and creme-coloured trousers, no shirt underneath. Moments later, the Calabar-born entertainer walks to centre stage and stands in front of a mixed crowd (that isn’t sold out) to perform ‘Sugar’. On the Pru Ainslie-produced record, Obongjayar clarifies why he is unique compared to others, how he’s turned his pain to sugar, and not accepting anything less than a win. It isn’t long before his body morphs onstage, and all audience members get up and leave the venue except one. Watch to see how it ends.


ADVERTISEMENT

//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js

(adsbygoogle = window.adsbygoogle || []).push({});


[youtube=https://www.youtube.com/watch?v=IEJ-2_4JiRo&h=315]


Rock & Roll Hall of Fame 2026 inductees

Tags:

ObongjayarSugar
Author

Richardine Bartee

Her unprejudiced love for people, the arts, and business has taken her this far. Join Richardine on her journey as she writes history into existence, one article at a time. Richardine is a member of the Recording Academy/GRAMMYs, and a GRAMMY U Mentor. Call or email her to discuss your marketing/publicity or consulting needs.

Follow Me
Other Articles
Previous

Future yachts in the South of France for ‘I’m Dat N****’: Watch

Next

Wizkid to perform for Apple Music Live this Fall

One Comment
  1. Your #1 Source For Pop & Urban Music News | Late Night Stereo says:
    September 21, 2022 at 3:33 PM

    […] Twitter […]

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Latest Articles

  • Watch Lil Baby’s latest trailer in support of his forthcoming album ‘Fresh’
  • Watch Kodak Black’s Halloween-themed visual for ‘These Streets’
  • Watch Philly rapper Skrilla chill in the favelas for ‘Mandela’
  • Song of the Day: ‘Cold Hands’ by Momo Boyd
  • Irish Drill artist Offica experiments with African sounds for ‘Leave Them Girls Alone’ featuring B3NEDICTA
View this post on Instagram

A post shared by Claret Grooves (@claret_grooves)

View this post on Instagram

A post shared by Claret Grooves (@claret_grooves)

Digital Covers



Alemeda: On signing
with Warner Records
and TDE




FirstKlaz:
On Gen-Z Fuji


GRUNGECAKE

GRUNGECAKE is a prominent global digital media brand covering music, culture and lifestyle. The company is recognised by and works with the Recording Academy/GRAMMYs.




News
Discover
Cover Stories
Films
Press
Distribution
Google News
Apple News




Music Reviews
Music Videos
Trending
Pop Culture
Contact
WhatsApp Channel
Podcast (New)
Founder's Bio



Home
TikTok
Advertise
X (formerly Twitter)
Facebook
Shop
Book Your Consultation
Interviews
2007-2027 ©GRUNGECAKE.com™: The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of GRUNGECAKE.