St Louis-native award-winning rapper Nelly and Donald Houston, the Senior Marketing Manager at Mike and Ike® talked to me about legendary candy duo—Mike and Ike—re-uniting for the love of their fans and their passion for candy! Do you know what that means? All, officially, is right with the world! We know you’re dying to hear all of the juicy details! Longtime fan and friend Nelly discusses his role in the reunion, his new album and his passion for Mike and Ike candy with me in the audio below:
In addition, the debut of the movie trailer, “The Return of Mike and Ike” is set to air on national TV next month. Here’s a sneak peek of the movie trailer. We’re excited to share that the new flavor, “Strawberry Reunion,” born out of Mike’s music video Strawberry or Die, and how all flavors now have real fruit juice. Appropriately, you’ll see new boxes with names no longer crossed out. Fans can enter to win movie tickets, a home theater system and other prizes to support both the movie theater candy the brand is famous for. Learn more via this link.