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MusicNews

Adidas to resume sale of Yeezy sneakers

By Richardine Bartee
May 11, 2023 1 Min Read
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Footwear giant Adidas has been faced with a dilemma over what to do with the millions of Yeezy brand shoes sitting in storage after sales of the brand were put on hold following the company’s high-profile split with Kanye West last year.

Photo: Instagram

Adidas has decided to sell some of its Yeezy merch from its now-defunct partnership with Kanye West and donate some of the proceeds to charity.

Photo: Yeezy

Millions of Yeezy brand shoes with a retail value of €1.2bn are sitting in storage after the industry giant put the sale of the sneakers on hold.


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Author

Richardine Bartee

Her unprejudiced love for people, the arts, and business has taken her this far. Join Richardine on her journey as she writes history into existence, one article at a time. Richardine is a member of the Recording Academy/GRAMMYs, and a GRAMMY U Mentor. Call or email her to discuss your marketing/publicity or consulting needs.

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