The fashion house enters the AI wearables race with Android XR-powered eyewear targeting a 2027 release.
Luxury fashion meets cutting-edge tech as Gucci teams up with Google to develop a new line of AI-powered smart glasses. The collaboration, confirmed by Gucci’s parent company Kering, signals a bold step into the growing wearable tech space, with a projected launch in 2027.
The upcoming eyewear will reportedly run on Google’s Android XR platform and integrate the company’s Gemini AI system, positioning the glasses as both functional and fashion-forward. Expected features include built-in cameras, microphones, and speakers, offering users an immersive, hands-free digital experience.
This move places Gucci among the first major luxury brands to enter the AI eyewear market, directly challenging competitors like Meta’s Ray-Ban smart glasses. Beyond innovation, the partnership reflects a strategic shift for Kering as it looks to expand into tech-driven categories like eyewear and jewellery while revitalising Gucci’s global appeal.
As fashion and technology continue to collide, the Gucci x Google collaboration highlights a key industry trend: making wearable tech not just useful, but desirable. If successful, these smart glasses could redefine how consumers engage with both luxury and AI in everyday life.
