Walmart launches first branded stores in South Africa this year

The South African government warmly welcomed Walmart’s announcement, stating that this investment reflects strong confidence in the nation’s growth and stability.

On September 9, 2025, Walmart (NYSE: WMT) officially unveiled plans to open its first branded retail stores in South Africa by the end of the year. This marks a major expansion for the US retail giant, which has until now operated in the country primarily through its subsidiary, Massmart.

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These new Walmart stores will offer a wide inventory—spanning fresh groceries, household essentials, apparel, technology, and more—whilst integrating locally sourced products. The initiative combines Walmart’s hallmark Every Day Low Prices and global operational standards with South Africa’s rich cultural and entrepreneurial spirit, according to Walmart International President and CEO Kath McLay.

Building on its April Growth Summit in Johannesburg—which brought together suppliers from twelve African nations—Walmart has already recruited numerous small and medium-sized African vendors. These partnerships highlight the company’s commitment not only to value-driven retail but also to regional empowerment and local economic development.

Several store locations are already under development, with official opening dates expected in October 2025. Whilst specific sites and further details on employment and community engagements will be disclosed soon, customers can anticipate digital features designed to enhance the shopping experience.

By entering the South African market under its own brand, Walmart will directly challenge established domestic retailers such as Shoprite, Woolworths, and Pick n Pay—and even e-commerce leaders like Amazon and Takealot.com.

The South African government warmly welcomed Walmart’s announcement, stating that this investment reflects strong confidence in the nation’s growth and stability. It supports medium-term development goals by promoting supplier development and job creation.

As the year draws to a close, all eyes will be on the official opening of Walmart’s first branded outlets in South Africa—an expansion with far-reaching implications for retail, local entrepreneurship, and competition.