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Pakistan International Airlines (PIA) issued an apology after sparking backlash with an ill-conceived advertisement in Paris that used a graphic warning against the dangers of flying with the airline. The campaign featured stark imagery highlighting past safety concerns, leaving locals and travellers confused. Critics called the approach tone-deaf, questioning how it passed approval. PIA responded by stating the ad was part of an attempt to revamp its image and acknowledge challenges, but it backfired. The airline has faced scrutiny over safety standards in recent years, and this misstep adds to its struggles to regain public trust and attract passengers globally.
