Tinashe talks to Apple Music about embracing the match my freak trend for hit song ‘Nasty’ with new EP

Tinashe chats with Zane Lowe on Apple Music 1 ahead of the release of her ‘Match My Freak’ remix EP. She talks about why she thinks her hit song ‘Nasty’ lends itself to remixes and mashups, and embracing the viral “match my freak” trend with the release of the new EP.

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Tinashe talks to Apple Music about all the remixes and mashups of her song ‘Nasty’

I think that’s part of the reason why I’ve been hearing so many amazing mashups and remixes the song has. That line, it pops out so much and it’s so hooky and so easily put into any beat or any people can interpret it in so many different ways, and I think that that’s been really impactful for the song. But I also feel like when I wrote that particular line, the way I usually write music is I just record myself freestyling, so I was driving in my car and I had a version, a very rough draught version of the beat playing, and I was recording myself on photo bucket or something in my car just vibing to the song and that initial line, I said it so chilly and matter-of-factly and in your face, and it felt so simple, yet so impactful that even just mimicking that performance on the actual record was something that I very particularly crafted to try to get that exact same energy when I was just driving in my car, because I think you’re right. The performance of it really affects just how people are interpreting the song and how people are receiving it.

Tinashe talks to Apple Music about embracing the ‘Match My Freak’ trend

For me, I’m riding it until the wheels fall off. This is what you do all of this for, you hope for these types of moments. It’s beyond being precious about it and being overly cautious or overthinking, “Oh my God, I don’t want to be too overexposed. I don’t want to celebrate the wins, I got to stay focused on…” I mean, the artistry is there and that’s happening regardless. Like I said, this full album’s coming out and people are going to see that this isn’t just a one-off thing. This isn’t a fluke. There’s continued music. There’s music videos coming out. There’s performances. We’re just going to keep going, but at the same time, this moment is also so impactful. Why not just have fun and go hard?