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DiscoverMusic ReviewsMusic Videos

Watch Reuben Vincent’s self-directed visual for ‘FUFU’

By Richardine Bartee
January 31, 2024 1 Min Read
0
Rock & Roll Hall of Fame 2026 inductees
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The flow king addresses his citizens.

Two weeks ago, Reuben Vincent, one of the best new rappers of Liberian descent, released the cheeky official music video for his upbeat track named ‘FUFU’. Opening the record, the North Carolina-bred rapper shared a conversation with his mother, spotlighting the naysakers who thought he wouldn’t make it, which may have been a selfish projection. Reeling us back into his success, Vincent tells his father (“baba”) that they (another same set of people) believe in him. Seemingly comparing his hustle/work to making fufu (or “whipping that work”), Vincent assures his loved ones of his plans to increase his value. Watch the self-direction—in collaboration—with Timmy Shawley below to see the Liberian flag soar high.

[youtube=https://www.youtube.com/watch?v=7IcpRPPv9dM&h=315]


Rock & Roll Hall of Fame 2026 inductees

Tags:

FUFUReuben Vincent
Author

Richardine Bartee

Her unprejudiced love for people, the arts, and business has taken her this far. Join Richardine on her journey as she writes history into existence, one article at a time. Richardine is a member of the Recording Academy/GRAMMYs, and a GRAMMY U Mentor. Call or email her to discuss your marketing/publicity or consulting needs.

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