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GRUNGECAKE.com GRUNGECAKE GRUNGECAKE.com

Global media brand for music, art & real stories

GRUNGECAKE.com GRUNGECAKE GRUNGECAKE.com

Global media brand for music, art & real stories

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Fashion

What You Need To Know About Versus Versace and K-WAY

By GRUNGECAKE INC
September 3, 2013 3 Min Read
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Versus Versace x K-WAY wallets
Versus Versace x K-WAY wallets

Collaboration:

K-Way originated in 1965, on a rainy day in Paris by Leon-Claude Duhame, and is the leading manufacturer of lightweight waterproof jackets folded into a notably small and stylish pouch finished with the signature navy, orange and yellow ribbon belt and metal closure. Renowned for it’s practicality, this nylon jacket is a fashionable replacement, created to put your run-of-the-mill umbrella to shame. With its compact versatility, breathable cutting-edge fabrics, and fun color palette, it would make sense for K-Way to team up with Versus Versace!

Now, K-WAYs are back and better than ever! This collaboration with the fashion power house is bringing a bold statement to K-Ways timeless and classic jackets. Versus Versace’s contemporary monochromatic optical print teamed with K-Way’s reversible zip-up windbreakers is what makes these jackets unique and versatile.

These stylish windbreakers can be worn by boys and girls, as the fit is unisex and includes a wide range sizes from extra small to large. The top side fabric is windproofed light polyester with an allover black and white Opt Art print and the reverse side is solid black in waterproof, windproof and breathable Nylon. Check out this contemporary and classic collaboration with Versus Versace x K-Way, now you can look good and stay dry at the same time!

Versus Versace x K-WAY hoodies
Versus Versace x K-WAY hoodies

Details:

Long sleeved, hooded and fully reversible, windproof, waterproof 100% polyester windbreaker jacket. The windbreaker has allover repeat print on top side and solid on the reverse side. Hood fully lined and reinforced with Nylon binding, with heavy rope drawstrings pull through discreet buttonholes. Embellishments include co-branded heat seal logos of Versus Versace x K-Way on Top and reverse sides. Front zipper is plastic nylon, and bears the signature logo zipper head and is reinforced with K-Ways signature gro-grain ribbon on both sides. Jacket is loose fitting and size range is unisex, from XS – XXXL. And last but not least, machine washable, and portable!

Location:

Iconic K-Way has officially hit the U.S. with the launch of its first state-side store in the heart of Soho, New York City. The brand’s stand alone store opened its doors late September 2012, at 424 West Broadway (between Spring Street and Prince) with 1,300 square feet and a clean, simple aesthetic to resemble its flagship store in Torino, Italy. Three pronged stripes line the side wall mirroring the brand’s belts and signature navy, orange and yellow color code seen throughout the collection. Near the back, two clear chairs hang from the ceiling exuding a modern vibe in the retail space while symbolizing the limitless possibilities to come for the brand’s positive fate ahead in America. We suggest you go visit if you are in the neighborhood.

K-WAYs are back in our hearts and now in the heart of NYC! *Plus watch Donatella Versace talk about the collaboration right here.

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Author

GRUNGECAKE INC

The name "GRUNGECAKE" reflects the joining of two extremes: "Grunge" represents the grit and struggle of an artist's journey, whilst "Cake" represents the ultimate goal of success. The platform has been recognised by major outlets such as The New York Times, Billboard, Complex, and more. All articles are posted by admin or are sponsored posts.

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