|
Getting your Trinity Audio player ready...
|
[media-credit name=”Courtesy” width=1153 align=”none”]
[/media-credit]
During the week, Splice announced its new sample packs spotlighting South Africa’s signature sounds; spanning several local genres like Afro House, Amapiano, Gqom and Afro Tech. On the platform, a new “Afro” genre was added to the Splice “Create” tool — allowing music makers (producers, songwriters and instrumentalists) to use the samples with Splice AI. The company worked alongside Kooldrink (Tyla, Aluna), Dr Feel (Defected), Afro Tech duo Kususa (Defected, Get Physical, Armada), and legendary guitarist Themba Mokoena (Sibongile Khumalo, Miriam Makeba, Dorothy Masuka) to record everything at one of Johannesburg’s premier recording studios, Jazzworx.
According to the comms, in 2024 Afro House was the third fastest-growing genre for Splice users in Johannesburg, with a spike in downloads of over 200%. Afro House draws attention from international producers and ranks in the top ten of Splice’s most searched-for genres.
“Partnering with Splice has been an amazing opportunity to elevate the authentic sounds of South Africa”, said Kususa. “We’re very excited to share our pack and hope that it inspires other producers.”
“We’re excited to bring these South African sounds to creators around the world. Genres like Afro House, Afro Tech, and amapiano are shaping the future of music,” said Kenny Ochoa, Splice, SVP of Content. “The team had an incredible time working with these local musicians to capture the energy of South Africa and Johannesburg and the result is electric.”
Splice Sessions: South Africa is available now and includes:
Ngoma Afro House || Pack Creator: Dr Feel
Amapiano Pop || Pack Creator: Kooldrink
Ebusuku Gqom Sounds || Pack Creator: Hugo Tenza
Afro House Yethu || Pack Creator: Frigid Armadillo
Afrotech Kalahari || Pack Creator: TAU
To satisfy the global market by capturing each region’s sounds, instruments, and culture, the company released sample packs from Senegal and Anguilla.
