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[media-credit name=”TIME” link=”https://time.com/collections/100-most-influential-people-2025/7273770/snoop-dogg” width=1833 align=”none”]
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Snoop Dogg, the West Coast Rap legend turned global cultural icon, has been named one of TIME magazine’s 100 Most Influential People of 2025. This recognition honours his expansive influence across music, business, media, and community activism. As profiled by journalist Hoda Kotb, Snoop Dogg—born Calvin Broadus Jr—has remained consistently current and effortlessly authentic throughout his career. From his roots in Gangster Rap to his collaborations with Martha Stewart, Snoop Dogg has connected with every generation.
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Beyond music, Snoop’s ventures include the Snoop Youth Football League, which has impacted thousands of children in underserved communities, and Doggyland, a children’s media brand promoting positivity and education. Snoop’s inclusion in the TIME100 list underscores his role as a unifying figure in culture, business, and community engagement. His ability to evolve whilst staying true to his roots exemplifies the power of authenticity and adaptability in shaping global influence.
Thank you. @TIME #TIME100 pic.twitter.com/nPQnQntpYz
— Snoop Dogg (@SnoopDogg) April 16, 2025
