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GRUNGECAKE.com GRUNGECAKE GRUNGECAKE.com

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Music

Rap Genius: Name Change, Raising $40M And Launching Embeddable Annotations

By Richardine Bartee
July 12, 2014 1 Min Read
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Yesterday was one of the biggest days in Rap Genius history. As Techcrunch reports, Genius (formerly Rap Genius) “made three big moves today to further its goal to annotate the world.” Officially just Genius.com, the platform is ready to do what it’s mission (since launching as a rap lyric website) has always been “to annotate the world”. See more below details from Josh Constine’s article:

[quote]Genius‘ big new investor Gilbert is the founder and chairman of Rock Ventures and Quicken Loans, plus the majority owner of the NBA’s Cleveland Cavaliers. He’s know to many as a champion of Detroit’s rebirth.

The new funding brings Genius to $56.8 million in total, which it plans to spend hiring engineers, designers, and community leaders. The new Genius name will make it more accessible and intelligible to communities reading and writing annotations outside of rap. And the new self-serve embeddable annotations will give it a powerful way to gain widespread exposure while helping news sites and more offer a unique format for sharing information.[/quote]


Continue reading the full story on TechCrunch.


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Richardine Bartee

Her unprejudiced love for people, the arts, and business has taken her this far. Join Richardine on her journey as she writes history into existence, one article at a time. Richardine is a member of the Recording Academy/GRAMMYs, and a GRAMMY U Mentor. Call or email her to discuss your marketing/publicity or consulting needs.

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