Lil Yachty launched his frozen pizza line to take his love for pizza to the next level.
I’ve loved making and eating pizza my whole life, so this is a project I’m really excited about and have been for a long time. We made some wild flavors but there’s still something for everybody. I take my pizza seriously so I’m looking forward to seeing what people think, said Lil Yachty.
Yachty’s Pizzeria comes in four mouthwatering flavors, and features Lil Yachty’s creations that includes favorite cheeses, toppings and bold seasonings.
Yachty’s Pizzeria is the first offering from Deep Cuts, the US brand for a line of premium frozen pizzas created by Universal Music Group for Brands (UMGB), the brands’ partnership division of Universal Music Group (UMG), and manufactured by Richelieu Foods, a private label company widely known in the food and supermarket industry for its superior array of brand products in the business segments of frozen and deli pizza; and dressings and sauces. Deep Cuts is a brand portfolio that works to create products that are an extension of a musician’s artistry and business portfolio.
The complete line from Yachty’s Pizzeria, all priced at $6.98, includes:
Yachty’s Pizzeria is an exciting example of a strategic brand extension that both represents the artist’s interest, passion and personality as well as a way to help him expand his business portfolio, said Richard Yaffa, EVP, Global Brands, UMG. It’s a thrill to be able to continue to find new ways for our artists to connect with their fans around the world and support these campaigns with best-in-class marketing and creative support.