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GRUNGECAKE.com GRUNGECAKE GRUNGECAKE.com

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GRUNGECAKE.com GRUNGECAKE GRUNGECAKE.com

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Fashion

K-WAY Collaborates With Maje For Spring 2014 Capsule Collection

By GRUNGECAKE INC
January 31, 2014 2 Min Read
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K-WAY, the internationally renowned outerwear brand announces the launch of an exclusive capsule collection with chic Parisian label Maje for spring 2014. Launching on February 20th, the collaboration will combine Maje’s upscale bohemian spirit with K-WAY’s functional fashion, redefining luxury rainwear.

k-way-maje-mabelle-grungecake-white

k-way-maje-mabelle-grungecake-black

Motivated to transform the mythical K-WAY windbreaker into a high-end, fashion forward item, Maje Designer Judith Milgrom reinterpreted the playful and timeless K-WAY jacket with her trendsetting and tasteful touch. The four piece collection includes two of K-WAY’s classic windbreaker styles, the Claudette and the Noel as well as an exclusive Maje style, the Mabelle, a voluminous body which exemplifies the feminine modernity of Milgrom’s brand. Each piece exerts the authenticity of K-WAY while staying to true to the urban and contemporary codes that define Maje. The exclusive Maje Mabelle style is offered in a leopard print / dark grey and light grey / leopard. The Reversible Claudette is available in black / leopard print and the Noel designed in coated light grey. All styles feature the K-WAY logo on both sides of the jacket.

k-way-maje-claudette-grungecake

k-way-maje-noel-grungecake

The K-WAY x Maje capsule collection ranges from $375-$470 and will be available at this link, in selected stores worldwide and K-WAY’s New York flagship store in SoHo at 424 West Broadway (between Spring Street and Prince).

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The name "GRUNGECAKE" reflects the joining of two extremes: "Grunge" represents the grit and struggle of an artist's journey, whilst "Cake" represents the ultimate goal of success. The platform has been recognised by major outlets such as The New York Times, Billboard, Complex, and more. All articles are posted by admin or are sponsored posts.

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