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Mustard, formerly DJ Mustard and now the Chief Mustard Officer, debuted his national campaign with one of America’s well-known brands, Heinz, on Sunday night during the 2025 GRAMMY Awards ceremony. The GRAMMY Award-winning record producer’s hands appeared in the commercial alongside the limited product. As pictured, the golden yellow bottle seems to have matching rhinestones. It is the first time the company has ever co-created a new sauce in the United States and is also the first new edition in nearly ten years.
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About the major collaboration, the esteemed producer shared, “This collab coming to life is a big deal and something that has been decades in the making for me. Everyone knows me for my beats and sound, but what they don’t know is that cooking and grilling [is] a huge part of my life. I’m on the grill every chance I get. I’ve been using Heinz since I was a kid, so partnering with them is something I’ve always wanted to do.”
According to multiple reports, as the Chief Mustard Officer, Mustard will play an “integral role in every part” of his collaboration with the company including exclusive recipes, hosting events this year, and more.
“Much like Heinz, Mustard is someone who goes all in when he creates something to put out into the world. He has been a fan of the brand for years, so it was only a matter of time before Mustard met his perfect match with Heinz. It’s been great to collaborate with him on so many levels, as this partnership will manifest in an amazing new sauce remix that we know our collective fans will love. He has brought the same energy and commitment he pours into all of his music to this partnership, and we can’t wait for all the surprises in store for the year ahead!,” expressed Todd Kaplan, North American Chief Marketing Officer for Kraft Heinz.
Based on the Heinz website, the collaboration will become available this Summer.
