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Today, Grand Marnier announced the next iteration of its multi-year partnership with GRAMMY-winning Hip-Hop artist and cultural innovator Future. The partnership’s newest element involves the release of original video vignettes, the latest expression of the brand’s ‘Remix Your Legacy, Make It Grand’ campaign, designed to inspire fans to remix their own legacies by breaking the codes of tradition and evolving culture.
The series of vignettes illustrates how Future and Grand Marnier share a vision of reimagining classics. As Future brings his signature style to each scene, Grand Marnier appears as a symbol of excellence, crafted differently in each setting while staying true to its innovative heritage.
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Additionally, the production of the video vignettes highlights the talents of emerging Black creatives who are elevating creative marketing, including Mahaneela, the director; Shaniqwa Jarvis, the photographer; and Miles DeSouza, the creative director (Team Epiphany).
