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[media-credit name=”WWD” link=”https://wwd.com/business-news/retail/givenchy-west-coast-flagship-rodeo-drive-anderton-frank-lloyd-wright-1236513123″ width=1000 align=”center”]
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Making its highly-anticipated West Coast debut, Givenchy has opened its first permanent flagship store on Rodeo Drive. The Parisian luxury brand enlisted the late famous American architect Frank Lloyd Wright’s design for the original building with historic character. There are separate entrances for men’s and women’s collections, ready-to-wear pieces, accessories, some items designed for the Los Angeles flagship store, and more.
Regarding the specs, “The store’s design preserves the building’s historic character while infusing Givenchy’s signature style. Original features, including diamond-scored concrete ceilings, red floors and two fireplaces, have been meticulously restored. The space blends sharp industrial elements with soft natural materials, creating a warm and inviting atmosphere. An archival tiger print fabric, once used by Hubert de Givenchy in his home, adds vibrant pops of color to upholstery and stairwells.”
About the accomplishment, Valerie Leon, the President of the Americas at Givenchy, zeroed in on the significance of the location: “Given Hubert de Givenchy’s love of art and architecture, the Frank Lloyd Wright building felt like the right choice, and the opportunity to bring Givenchy to life there was inspiring.”
It is at 332 North Rodeo Drive in Beverly Hills, California, in the famous 90210 area code. According to the report on WWD, the full showing will come in early 2025.
