|
Getting your Trinity Audio player ready...
|
[media-credit name=”Courtesy” width=1000 align=”center”]
[/media-credit]
EMPIRE, the largest privately held vertically integrated independent record label, publisher, and distributor in the United States, has entered a multi-year strategic partnership and taken an equity stake in León Y Sol Tequila to bring music and the spirit of innovation together. The partnership debuted at EMPIRE’s annual brunch in celebration of the 2024 BET Awards and together the powerhouse label and rich tequila brand aim to amplify the creative community and cultural initiatives.
EMPIRE was founded in San Francisco by Ghazi in 2010 as an alternative to the major label ecosystem and was quickly regarded as a tastemaker in the industry. Today, the label is a global force leading the charge across music, creative, a forward-thinking business model, and technological advancements based on consumer behaviour.
León Y Sol was also founded in San Francisco making this collaboration seamless. It is a premium tequila brand crafted with traditional Mexican techniques and a modern twist, appealing to sophisticated consumers who appreciate quality spirits. With its smooth taste and elegant packaging, León Y Sol represents the new wave of luxury tequila brands, where a progressive liquor is born of ancient technique and the extraordinary influence of terroir. The product is available in 3,500 US outlets and online at leonysol.com.
EMPIRE Founder/CEO, Ghazi, says: “EMPIRE and León Y Sol share a passion for creativity and community. Together we aim to celebrate our city’s vibrant culture and spirit by blending together the best of music and tequila for an unforgettable experience that brings people around the world together.”
Alexandra Moore, EMPIRE’s Chief Business Officer, says “This partnership represents an exciting opportunity to build a distinguished brand in the tequila industry. Together, we are poised to redefine the market and deliver an unparalleled experience to our customers.” Moore will also be joining León Y Sol’s Board of Directors as part of the transaction.
The Mahamat’s, founders of León Y Sol, say, “Tequila and music are about pushing boundaries and creating unforgettable moments. Our partnership with EMPIRE is a game-changer. Together, we’re not just blending spirits; we’re blending cultures and smashing expectations. We’re set to ignite a revolution in the tequila world, as we take bold steps to deliver unique, exhilarating experiences from the San Francisco Bay Area to beyond. This is just the beginning.”
In the spirit of celebration and commitment culture, EMPIRE and León Y Sol offer a premium experience just in time for summer. Stay tuned for more elevated experiences to come that will suit every community from The Bay to the corners of the globe.
