David Beckham to promote Alibaba’s AliExpress for more global sales, launching campaign during UEFA tournament
The goal? Apparently, “to sell cheap made-in-China goods to the world.”
[media-credit name=”Instagram” link=”https://www.instagram.com/p/C6WQsyBI-zE/?hl=en” width=819 align=”center”]
[/media-credit]
On Monday, May 27, Reuters reported that Chinese tip-top retailer Ali Baba struck a deal with David Beckham to attract more global sales for its AliExpress component. The former England soccer captain will be a brand ambassador to compete aggressively against Temu. Reportedly, an advertisement campaign featuring Beckham will go live simultaneously with the UEFA tournament and encourage consumers.
