Copywriting is essentially the art of persuasion through written language. In the copywriting industry, it isn’t enough to just have an impressive vocabulary or an understanding of grammar. You need to also have a passion for understanding psychology, marketing, and above all storytelling. Something as simple as 500 words can take hours if not weeks to research, not to mention all of the time spent during the editing process.
“Language Arts” is a new podcast powered by Audibase featuring the awe-inspiring stories from the best copywriters on the Internet. We encourage you to share this post as we are interested in creating an awareness, and perhaps, popularizing the art of copywriting.
For more about Jackie Pearce, please visit her website and follow Jackie on Twitter.
