Roc Nation says Bad Bunny’s Super Bowl Halftime performance amassed 4 billion views in 24 hours
During the energetic performance, he mixed high-energy Reggaetón hits with bold visuals and cultural symbols.
Bad Bunny’s Super Bowl LX halftime show became one of the biggest music moments in history. Roc Nation announced that his performance set a new global viewership record. In just 24 hours, the show amassed an astonishing 4.157 billion views across broadcasts and online platforms.
First, critics doubted the choice. Some questioned whether a Spanish-language set would connect with a mass audience. Despite this, millions tuned in. In fact, the performance drew more attention online than the game itself.
Moreover, Bad Bunny made history as the first solo Latino artist to headline a Super Bowl halftime show. Almost all songs were in Spanish—a landmark moment for representation on one of the world’s biggest stages.
During the energetic performance, he mixed high-energy Reggaetón hits with bold visuals and cultural symbols. For example, the show featured traditional Puerto Rican imagery and powerful choreography. Celebrities also appeared, including Lady Gaga and Ricky Martin, adding star power and diversity to the set.
In addition, the show became more than music. Audiences around the world praised it as a celebration of culture and identity. Social media buzzed as fans and music lovers shared clips and reactions long after the event. Many said they felt the emotion, even without understanding the lyrics.
However, not all feedback was positive. Some critics complained about the performance or questioned its place at the Super Bowl. Even so, the record-breaking view numbers tell a clear story: this halftime show captured the world’s attention.
Finally, the NFL and music industry alike recognised Bad Bunny’s impact. The league noted that the performance united fans globally and pushed boundaries. As a result, Bad Bunny’s Super Bowl moment isn’t just a record—it’s a cultural milestone.
