Today, Spotify is pleased to announce Ayra Starr as the latest RADAR Global artist. The rising star, born and raised in Nigeria is the newest addition to Spotify’s marquee global emerging artist programme.
For some background, RADAR is Spotify’s program created to spotlight up-and-coming music talent—giving them an opportunity to broaden their fanbase and supporting them in their path to superstardom through comprehensive marketing, content, and editorial campaign. Ayra Starr joins artists including The Kid LAROI, Nathy Peluso, Boza, Griff, and more than five hundred others who have joined the program since its inception in 2020.
As the next big step for the burgeoning singer, Spotify’s support of Starr runs deep—from being tapped as Spotify’s EQUAL Artist of the Month in November 2021 (the platform’s program that aims to foster gender equality in music and provide a platform to highlight influential female creators) to being listed as a featured artist in the COLORSxStudio campaign via Spotify Africa’s RADAR partnership, and most recently joining RADAR Africa in May 2022, Ayra now takes it to the next level as RADAR Global’s newest artist.
Through the program, Ayra Starr will be featured on the RADAR Global playlist as well as release special content on Spotify, including a mini-documentary and social content. The mini-doc, which takes place in Ayra’s hometown, Cotonou (Benin), gives fans special insight into the rising star as she chronicles her beginnings and more – showing fans a personal look at her journey. You can watch the mini-doc below.
Recent Spotify Listening Data:
In 2022, Ayra Starr has had three entries in Africa’s followed playlist African Heat with ‘Bloody Samaritan’, ‘Fashion Killa’ and ‘Overloading’
Arya Starr has over 2.5 million monthly listeners on Spotify (last 28 days; see the latest here)
Fans won’t have to wait long for more from Africa’s hottest new music star as Ayra Starr will be back with her new single ‘Rush’ from the forthcoming Deluxe Edition of her critically-acclaimed album ’19 & Dangerous’ tomorrow.
Get the inside scoop on Ayra’s inspirations and advice to young artists in the exclusive Q&A on Spotify’s For the Record blog and listen to the RADAR playlist on Spotify below.