Listen to SBTRKT’s four-track extended play ‘LFO’
Today, SBTRKT released a new four-track extended play called ‘LFO’, which stands for ‘Low Frequency Oscillator’. The
Cambridgeshire-native producer-artist collaborated with the GRAMMY-nominated recording artist English Sampha and George Riley on the title track. The Cambridgeshire-native producer-artist collaborated with the GRAMMY-nominated recording artist English Sampha and George Riley on the title track. Chillwave star Toro y Moi appears on a track called ‘Days Go By’ and Beaumont-native artist Teezo Touchdown is on ‘Waiting.’
Of the single, the masked one says, ‘LFO’ began with me messing around with an analogue synth about 6 years ago – the track title stuck (‘LFO’ – Low Frequency Oscillator demo 1). The opening chords became my breakthrough moment, which captured that feeling when chords and melodies feel like they float. Sampha dropped by my studio around 2018 – was excited by the sonic palette of it and so we laid down some vocal ideas. Over the time since, I have probably past 70 different versions of this song!
Late 2022, I got in touch with George Riley after following her music and the rest started to drop into place! Sometimes songs take 5 minutes and some 5 years to find the right components! Much love to Sampha for getting involved and being a constant through all my albums – over more than a decade on from our first work together – and to George Riley for being up for experimenting and creating music that doesn’t have to fit any rules. Sometimes the pieces find their way together and make sense texturally without forcing a concept on it.”
Stay tuned for his new album ‘The Rat Road’, which comes out on May 5.
The English musician and producer will perform in London on May 25—for a sold-out show. The following month, the former masked talent will continue his tour in the United States at Brooklyn Steel in New York City. If you’re in Los Angeles, see one of his shows at the El Rey (June 13-14) and on August 19—back in London—at the Field Day Festival.
Upcoming Live Dates
May 25 – London, UK @ HERE at Outernet (SOLD OUT)
June 7 – New York, NY @ Brooklyn Steel
June 13 – Los Angeles, CA @ El Rey
June 14 – Los Angeles, CA @ El Rey
Aug 19 – London, UK @ Field Day Festival
Watch Nigeria’s DJ Big N in ‘How Many Times’ featuring Ayra Starr and Oxlade
Mavin Records DJ Big N recruits label mate Ayra Starr and global superstar Oxlade to release his debut single in 2023.
Nonso Temisan Ajufo, sonically known as DJ Big N is one of Nigeria’s best and most influential disc jockeys. With his imprint on Afrobeats dating over a decade old, DJ Big N is one of the scene’s most respected and decorated acts.
DJ Big N who joined Mavin Records as their official DJ in 2014 has gone forward to become a notable figure in the industry and has worked with several top artists, including Tiwa Savage, Rema, Don Jazzy, and more.
‘How Many Times’ is a serenade that highlights the ups and downs of a romantic relationship. The Andrevibez-produced track features melodious instruments with top-tier vocals from Oxlade and Ayra Starr. The video stars both artists as they spill their emotions, affirming their lovers about their position in the relationship.
Watch the Perliks-directed video on YouTube:
Nicki Minaj and 50 Cent announce partnership for animated series on Amazon Freevee: Lady Danger
Both Queens-bred legends Nicki Minaj and 50 Cent will co-executive produce an animated series called ‘Lady Danger’ based on the Dark Horse comic book series. To learn more about who’s involved, check out the exclusive article with the details. According to what we’ve read, the larger-than-life rapper-singer—Nicki Minaj—will play the lead for the show set in 2075.
It “follows a government field agent [who’s] left for dead by her team after discovering a dangerous secret, only to be resurrected as Lady Danger, an Afro-futuristic ass-kicking Agent of BOOTI (Bureau of Organized Terrorism Intervention), who must conceal her true identity while she fights villains who are destroying the earth and its vulnerable inhabitants.”
See the trailer for The Weeknd’s HBO show: The Idol
Try not to laugh at The Weeknd’s hair peace…
On June 4, the world would get its hands or eyes on The Weeknd’s new HBO show: The Idol. The trailer shows quick glimpses of sex, drugs, fame, and anxiety—all native to this demanding boisterous music industry.
Watch the trailer below to see the recording artist who hopes to become the greatest touring act in the world.
Boomplay announces ad options, including ‘localised exposure solutions’ across African markets
The advertising solutions will provide long-term exposure for brands seeking continuous awareness and effective advertising placements to improve the conversion rate of their campaigns
Africa-facing music streaming and download platform, Boomplay has officially announced the roll-out of its partnership product offerings, allowing artists, brands, and potential advertisers to optimise towards more precise exposure and visibility. Notably, there’s been an upward scramble for attention, as evidenced by a fast-paced society with higher technology and internet penetration. As the attention span gets thinner, brands opting for extra visibility can make the difference between obscurity and prominence.
With over 95 million Monthly Active Users, Boomplay is a valuable platform poised to help artists, brands, and agencies with resources and tools to improve their reach and exposure to their target audience while they listen to their favourite tunes and podcasts. The advertising solutions will provide long-term exposure for brands seeking continuous awareness and effective advertising placements to improve the conversion rate of their campaigns.
Having partnered with multiple international and local brands from various industries to deliver effective campaigns to its audiences, such as FMCG, Fintech, E-commerce, 3C, Bank, Games, Social Media apps, Telcos, and others, Boomplay revealed that the partnership offerings would focus on target markets such as Nigeria, Kenya, Ghana, Tanzania and Sub-Saharan Africa countries including francophone countries.
Commenting on the announcement, Sherly Luo, Director of Business Development, said, “Boomplay offers a one-stop advertising solution to advertisers, including high-efficient localized impression, artist partnerships, music promotion, interactive and performance ads, offline marketing campaigns and integrated advertising solutions for brands. We hope to engage Boomplay users to interact with artist’s content, brand assets, and campaigns and enrich our client’s brand image with music and youthfulness, delivering the brand’s campaigns or products to more audiences.”
Reckoned for its positive brand reputation and famed as the go-to app for everything music and entertainment for Africa’s teeming youth demography, Boomplay’s future ambitions though broader, will enable the actualization of exceptional branding outcomes for brand partners and advertisers. With Boomplay advertising, brands can put their businesses before listeners for complete discovery and engagement.